advertisinglawbook.com

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.advertisinglawbook.com/

Character length : 27

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

type: website
title: Advertising & Marketing Law: Cases and Materials
url: http://www.advertisinglawbook.com/
site_name: Advertising & Marketing Law: Cases and Materials
image: http://advertisinglawbook.com/wp-content/uploads/2014/09/Cover-Second-Edition-2014-194x300.jpg
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://advertisinglawbook.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Character length : 0

Serious mistake! No title found on the analysed webpage!

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	1	2	0	1	0

Heading structure in the source code

<H1> Advertising & Marketing Law: Cases and Materials
<H2> About the Book
<H3> What’s New
<H3> Authors’ Social Links
<H5> Copyright © 2017 Advertising & Marketing Law: Cases and Materials

Word cloud

advertising5
law5
chapter3
cases3
materials3
marketing3
material2
supplemental2
teaching2
follow2
table2
book2
authors2
class2
contents2
sample2

Keyword matrix

word	title	descriptions	heading
advertising
law
chapter
cases
materials
marketing

Two Word cloud

advertising marketing2
marketing law2
authors teaching2
law class2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 2 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

6.80

Flesch Reading Ease

54.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

6.50

Dale–Chall Readability

7.30

SMOG Index

8.60

Spache Readibility

5.00

Number of letters

1082

Number of words

198

Number of sentences

Average words per sentences

Number of syllables

347

Syllables in words

337

Average syllables in words

1.75

Number of words in first three syllables

Percentage of word / syllables

19.70

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.advertisinglawbook.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
http://www.advertisinglawbook.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
http://www.advertisinglawbook.com/wp-content/plugins/jetpack/modules/wpgroho.js?ver=4.7.5
http://www.advertisinglawbook.com/wp-content/themes/tswebiz/js/toggle.js?ver=1.0
http://www.advertisinglawbook.com/wp-includes/js/wp-embed.min.js?ver=4.7.5

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.advertisinglawbook.com/wp-content/themes/tswebiz/include/custom.css?ver=4.7.5
http://www.advertisinglawbook.com/wp-content/themes/tswebiz/style.css?ver=4.7.5
http://www.advertisinglawbook.com/wp-content/plugins/jetpack/css/jetpack.css?ver=4.9

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 16 different links.
Internal links: 10
External links: 6

External links:

Link text (anchor)	Link strength
Sample Chapter
the second edition of Advertising & Marketing Law: Cases and Materials
complete sample chapter
More background on this project
Follow @rtushnet
Follow @ericgoldman

Internal links:

Link text (anchor)	Link strength
Home
Supplemental Material
Table of Contents
About the Authors
Teaching an Advertising Law class?
Advertising & Marketing Law: Cases and Materials
http://www.advertisinglawbook.com
About the Book
Launch
Top of Page

Website security

192.232.222.189

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of advertisinglawbook.com

Error! The "meta title" is missing, the page has no title!

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Sites on same ip